Social Media/Marketing for Business

Course overview

With such widespread usage and versatility, social media is one of the most effective free channels for marketing any business.

Our range of 1-day courses are designed to enable you to gain further knowledge and skills within the area of Social Media Marketing. Our courses will provide you with up-to-date techniques and tools you need to create successful social media marketing plans. The course will consist of face to face theory and practical based sessions. Each session will utilise and build upon the knowledge used in the previous session.

Each course is delivered over 1 day, at either our main site or new site in Ripon (Ripon Community House). Our courses:

• Introduction to Social Media Marketing
• Social Media Strategy
• Social Media Analytics

• Entry Requirements

  Whilst there are no formal entry requirements for this course, if further information is required before you start, we are here for an informal chat to make sure the course is right for you.

  All you need is enthusiasm, a laptop (or tablet) and a smartphone.

• Benefits/Skills

  Greater knowledge and understanding of Social Media/Marketing for business. The course will help you:

  • Align your business with social media
  • Develop a social media presence and drive traffic to your website
  • Increase your own or company profile
  • Build better relationships
• Who is this course for?

  These programmes are suitable for any small business owner, or the self-employed, wishing to explore this fast-growing area of business. Whether you have experience or not, this course is aimed at giving you the confidence to grow your media skills and abilities.

• Units/Modules

  Aspects covered on each course will include:

  Introduction to Social Media Marketing

  • Introductions to classmates and their social media experiences
  • Understand why and how businesses use social media
  • Learn how to set up and optimize your social media pages
  • Workshop time to set up your own social media page
  • Identify and create social media goals
  • Learn how to create and post content on LinkedIn, Facebook, and Instagram
  • Workshop time to brainstorm, create, and practice posting content onto your page

  Social Media Strategy

  To understand what a social media strategy is, why it’s important, and how to create one.

  • Understand how to create visual and written content for social media
  • Define and understand media literacy in the context of social media publishers and consumers
  • Learn what goes into a content strategy & how it supports your goals?
  • Create your own social media content strategy?
  • Define goals, brand voice, and types of content needed to achieve social media goals
  • Learn about scheduling tools
  • Learn how to write social media posts aligned with your goals
  • Learn tone and voice?
  • Learn what types of visuals go best with your social media?
  • Understand how to take good photos and videos on your phone
  • Learn how to edit images on your phone?
  • Tools to help the design process and visual content needs?

  Social Media Analytics

  To understand how to analyse and understand social media data.

  • Make data-driven decisions to help reach social media goals
  • Community management overview - Definition and in-practice
  • Define and understand social media analytics vocabulary
  ?
  • A/B Testing? on social media
  • Understand post and page analytics and iterate on successes?
  • Understand how to measure the impact your social media has on business
• Careers/Progression
  These programmes are designed to support local businesses and individuals to develop the required skills to meet the needs of modern business.
• Assessment Types
  During these individual 1 day programmes, ongoing theoretical assessments will take place.