Marketing

Course overview

The T Level in Marketing is a two-year full-time program designed to equip students with the knowledge and skills required for a successful career in marketing related industries or university.

Students undertake a minimum of 315 hours (about 45 days) of industry placement, working with employers in marketing or business sectors. This placement provides invaluable hands-on experience and an opportunity to apply classroom learning in real-world marketing environments.

• Entry Requirements
  5 GCSE's 5 or above including Maths and English
• Benefits/Skills
  Students will gain practical marketing skills, creativity, analytical thinking, teamwork, and digital proficiency. They will also develop professional communication and project management abilities, preparing them for roles such as marketing assistant, digital marketer, or brand executive.
• Who is this course for?
  16-18 year old students wanting a career in Marketing.
• Units/Modules

  The course blends practical and theoretical learning, covering a wide range of topics such as:

  • Marketing Principles: Understanding the fundamentals of marketing and consumer behavior.
  • Digital Marketing: Use of online platforms, social media marketing, SEO, and digital campaigns.
  • Market Research and Analysis: Techniques for gathering and interpreting market data to inform decisions.
  • Branding and Communications: Building and managing brand identity and effective marketing communication.
  • Sales and Customer Engagement: Strategies for selling and maintaining positive customer relationships.
  • Business and Commercial Awareness: Insight into how marketing supports overall business goals.
  • Content Creation and Design: Developing creative marketing materials and campaigns.
  • Project Management: Planning and executing marketing projects effectively.
  • Law and Ethics in Marketing: Understanding legal requirements and ethical considerations in marketing practices.
• Careers/Progression
  T Level marketing progression offers multiple pathways, including immediate entry into skilled employment as a marketing assistant, digital marketing assistant, or social media executive. Students can also pursue higher-level apprenticeships like the Level 4 Marketing Executive or progress to higher education.
• Assessment Types
  The T Level Marketing assessment includes a Core Component with two exams and an Employer Set Project (ESP), and an Occupational Specialism assessment that is a skills-based project. The Core Component is worth 50% of the total grade, while the Occupational Specialism component is also worth 50%. Both parts evaluate theoretical knowledge and practical, real-world skills, with a mandatory ~315-hour industry placement also a key part of the course.