Social Media/Marketing for Business

, Level 3
Course Length 6 weeks
Study Type Part time
Start Date 06/01/2025
Course Code 78676-01
Two woman sat in their class working on solving a problem on their laptop

Course overview

With such widespread usage and versatility, social media is one of the most effective free channels for marketing any business.

Our fully or partially funded* short 6-week programme is designed to enable you to gain further knowledge and skills within the area of Social Media Marketing. The course will provide you with up-to-date techniques and tools you need to create successful social media marketing plans. The course will consist of face to face theory and practical based sessions. Each session will utilise and build upon the knowledge used in the previous session.

* fully funded for the self-employed and is 90% funded if you apply from a small business, with the business to pay £165

The course will run for 6-weeks on a Monday, 9am-4pm, at our new site in Ripon (Ripon Community House).

  • Entry Requirements

    Whilst there are no formal entry requirements for this course, if further information is required before you start, we are here for an informal chat to make sure the course is right for you.

    All you need is enthusiasm, a laptop (or tablet) and a smartphone.

  • Benefits/Skills

    Greater knowledge and understanding of Social Media/Marketing for business. The course will help you:

    • Align your business with social media
    • Develop a social media presence and drive traffic to your website
    • Increase your own or company profile
    • Build better relationships
  • Who is this course for?

    This is a fully or partially funded* programme suitable for any small business owner wishing to explore this fast-growing area of business. Whether you have experience or not, this course is aimed at giving you the confidence to grow your media skills and abilities.

    * fully funded for the self-employed and is 90% funded if you apply from a small business, with the business to pay £165

  • Units/Modules

    Aspects covered on the course will include:

    • An overview of Social Media platforms
    • Content strategy
    • Analytics and campaigns
    • Writing social media copy and creating photos and images for social media
    • Paid social media and influencers
    • Growth and influence
    • Information and Guidance – working in the trade i.e. CV writing, interview and presentation skills and practice (as appropriate)
  • Careers/Progression
    This course is designed to support individuals normally resident in York & North Yorkshire to develop skills that will help them access a career path in social media marketing.
  • Assessment Types
    During this 6 week course, ongoing theoretical assessments will take place.

Learning Support

  • Specialist SEND support
  • Relax in the Oasis Room
  • Safe spaces
  • Bespoke support

Wellbeing

  • Pastoral tutors to celebrate your successes and give you help when you need it
  • Financial support: we work hard to help eligible students benefit from our education
  • Mental Health Champions offer help and support
  • Careers advice for today and for the future

Our Qualities

  • Small enough that the staff really know you
  • Expert teachers
  • Ofsted graded ‘Good’ with ‘Outstanding’ features
  • Courses designed with employers

Student Life

  • Get involved with clubs and activities throughout the day
  • Opportunities for social action
  • Champion our green agenda by becoming a Sustainability Champion
  • Become part of the Student Union

Courses

  • Timetables which enable work alongside study
  • Work experience opportunities
  • Teachers with industry-experience
  • Study supported by trips

Facilities

  • Teaching spaces that replicate work environments
  • State-of-the-art equipment to enhance learning
  • Industry-standard workshops
  • Social spaces for independent study or catching up with friends

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Contact us

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